Once upon a time (well, actually just about ten years ago), YouTube was the go-to home for rich media, and it largely consisted of video, Java, audio, and vector graphics. The phrase ‘rich media’ was not yet widely known or used, but its potential had already begun to catch the eye of marketers and advertisers.
Fast forward to today and rich media as we know it – like Pokémon – has evolved. It is travelling all over the nooks and crannies of the interwebs in a quest for bigger and better things. Like selfies, rich media has found a comfortable new home on social media and it is there that is screaming for attention to all who are willing to listen.
I’ve been a self-proclaimed Sydney-sider for almost nine years now. Having had a culturally diverse upbringing in four different countries, prior to making Sydney home, I can say with confidence that my new home is one of the most diverse. The very suburb I live in ranks 11th in the recent SBS interactive “how diverse is my suburb”, representing 125 different ancestries. Chinese makes up the largest chunk followed by Australian, Macedonian, Greek, Lebanese, Nepalese and Indian.
Has anyone ever really stopped to consider the success of ethnic businesses in the country we live in? Until I decided to write this article, I never really thought of the magnitude. Although it is a part of my job to chase down successful ethnic businesses, one takes the diversity of our business landscape for granted till one thinks about the big picture.
A staggering 30% of our population was born overseas. So many migrants have come to our land for reasons such as fleeing war, chasing family, sheer curiosity, sanctuary from overbearing governments in their home lands, or stories of the Lucky Country that will open doors to newer opportunities for them to build a secure future.
Acceptance of diversity is part of our society in Australia and Australians do diversity really well when it comes to opening doors to migrants from across borders and helping them build their future here. After all, close to 47% of our population were born overseas or have a parent born overseas, of which, approximately 25% of our overall Australian population are from Asian cultures. This is just a conservative estimation while we await Census 2016 figures.
The camels have been shampooed, the taxi is waiting, and lights on the Sydney Harbour Bridge has been turned on, but “Where the bloody hell are you?” Does this ring a bell?
The 2006 Australia tourism campaign; after being on air for about 2 years, the advertisement was finally laid to rest; albeit in the receptacle of advertising history.
It’s that time of year again; December has just gone by. What is the real meaning of Christmas? Is it the gifts under the tree, the fairy lights everywhere, the cards in the mail, dinners with family and friends, and the huge marketing campaigns?
The story of Christmas began many years ago but the magic of Christmas is reborn every Christmas season. An amazing story: A king is so humble that he is born in a manger; a virgin gives birth to the son of God and with it ‘The Word became Man’.