8 of the best: Lunar New Year marketing campaigns with lots of bark and plenty of bite

Lunar New Year – it’s the most special time of year for the estimated 1.5 billion people that celebrate it. And this year, marketers worldwide have rolled out some top-notch marketing initiatives to tap into the increased spending, goodwill and opportunities during this time.

Relationship Matters in Business

It’s not B2B, it’s P2P (People to People).

A critical piece in the missing puzzle while doing business with India or China is cultural understanding.

Relationship matters in building trust and only when there is trust will the Asians do business with Australians. Yet how often do we hear Australian business leaders say – ‘let’s cut to the chase’. Impatience can often blow a great business opportunity out of the window in seconds.

The Journey from Rich Media to Social Media

Once upon a time YouTube was home of rich media formats. Today, rich media, as we know it, has evolved and is travelling across the World Wide Web for bigger and better things. Just like a ‘selfie’, it has found its new home on social media platforms and it is here that it is screaming for attention to all who are willing to listen.

The Tiger Mum: Hear her roar!

The word “Mum” is perhaps the softest word in the world, conjuring up warm, fuzzy thoughts of your favourite comfort food, made fresh and delicious, just the way you like it. The word “Tiger”, on the other hand conjures up quite the opposite!

People probably will never understand how these two elements could ever be connected; however, the Chinese have their own opinions.

Father Knows Best

An insight into the Confucian values fundamental to Asian culture and life
By Georgina Lionatos

In a famous 1994 interview around Foreign Affairs, the late Lee Kwan Yew spoke of the advantage of leading a country based on “Asian Values”.

As Australia becomes increasingly intertwined with Asian culture due to mass migration arrivals, it is more important than ever to understand these values. Especially because, the same values underpin the life of a new Asian arrival into Australia or the life of an Asian individual or family that have been here for 20 years or more.

The Asian individual holds a very family-relationship-community-centric approach to life vs. the more self-centric mindset of Western culture.  Lee said, “we use the family to push economic growth. We were fortunate we had this cultural backdrop: the belief in thrift, hard work, filial piety and loyalty and the extended family, and, most of all, the respect for scholarship and learning.”

China is closer than you think!

By Mansi Saxena

This weekend, spend an evening at the Sydney Opera House and observe the people around you.

You can’t miss it; it’s a sea of different faces. Chinese, Indians, Koreans, Vietnamese, Pakistanis walking by in families, couples, young student groups. It’s fascinating to see so many different cultures within your camera frame at the backdrop of an Australian landmark. That’s the beauty of Australia, the friendly multicultural shore!

Tourism in Australia is a reflection of this multiculturalism. Over 6.6 million visitors arrived in Australia for the year ending May 2013, marking an 8.2% growth over the same period the previous year.

The Chinese 
influence in Australia

By Alexandra Ridout

The Chinese are on the move, and it’s in typical Chinese fashion – fast, cash-fuelled and in mass.

Australia – a number 1 location

This ‘great migration’ is a fast growing trend. It’s led by the middle-classes and the wealthiest Chinese, who currently account for 47% of Chinese emigration. Research carried out by Hong Kong-based brokerage firm CLSA found that the main reasons Chinese are emigrating is in hope of a country with clean air, a good education system and a strong legal system. As a desired location, Australia ranks number 1.

Say hello to a new giant, The Asian Consumer

By V Romeschchandra, Asian Conversations

No longer mere low-cost production centres, China and India are leading the Asian buying spree. Say hello to a new giant, the Asian consumer.

The growing march of the Asian consumer – led by behemoths China and India – is going to change the global balance of power and corporate interactions.

There is a new megatrend in the global economy. It is the rise of the Asian consumer, particularly in China and India, but also elsewhere in the region. It is a story that could play out over at least half a century and promises to have as dramatic an impact on the world as the rise of the American consumer in the post-war era of the 1950s. It will have huge implications – for companies (both within Asia as well as foreign multinationals), for investors and for governments, not to mention the consumers themselves.

Kung Hei Fat Choy!

On the 10th of February a new day dawns for all born under the “Year of the Water Snake” and the Lunar New Year celebration begins.

Three thousand years ago before the celebration of Christmas, the Chinese began to tell a mythical tale of an animal race to claim their places in the Chinese horoscope.

The rise of the Chinese consumer

From Sydney to San Francisco, Singapore to Saigon; all around the world you will find blossoming cities and suburbs influenced by Chinese culture.

What once was simply an orchestral piece inspired by the unique and often subtle notes of the Chinese people, is fast becoming a concerto, composed specifically for this solo instrument.