Tik Tok – no it’s not the sound the clock makes, or the bop of a pop song by Ke$ha, it’s the English name of new Chinese short video app – known as Dou Yin in Chinese and it is blowing up! Since its launch in September 2016, the app has achieved a meteoric rise in popularity, reaching an astonishing 66 million users. MCX PR Executive Alice Liu looks at what you need to know about Dou Yin (抖音– literally shaking voice)
Where are they going? What are they doing? What do they want? How are things changing? Questions asked (and answered!) by MultiConnexions PR & Social Media Manager, Katrina Hall
Chinese are travelling further, wider, and more frequently than ever and, as the Chinese chengyu poetry idiom goes – The four seas are their home (四海为家 sì hǎi wéi jiā). A quick look at some statistics around the rise and rise of the Chinese traveller crystalises this truth even further. China is now undoubtedly a leading nation when it comes to traveling.
In this MultiConnexions blog, MCX PR Executive & Chinese Specialist Alice Liu summarises 5 new and innovative WeChat features which can have a huge impact on your business.
WeChat is the number one social media platform in China with regards to usage. Last year, there were 902 million daily users, with 17 per cent year-over-year growth. Marketers are increasingly realising the potential of WeChat’s various functionalities to increase brand awareness and connect directly with audiences as well as generate direct sales.
Ramadan 2018 will begin in the evening of Tuesday, 15 May and end in the evening of Thursday, 14 June 2018. In this MultiConnexions blog, PR & Social Media Manager Katrina recalls some cultural retail marketing she saw done extremely well in the globally recognised shopping haven – Dubai.
I remember when I first moved to Dubai to live around 10 years ago. It was just before the beginning of the Holy Month of Ramadan and the weather was steamy and hot. Eager to make a good impression and win some friends in my new home, I realised I needed to do some cramming about this most significant event on the Islamic calendar.
Many of us already know very well that culture and cultural identity impact how we think, feel, behave, make friends and conduct business.
We know culture impacts what we eat, wear, how we spend our time and money and more.
We also know that cultural insights are critical and crucial to effective multicultural marketing.
With Greek Easter coming up very soon (the Orthodox date this year falling on Sunday, 8 April, a week after Catholic Easter), what better time to shine the spotlight on Australia’s Greek population.
Kaló Páscha everyone! (Happy Easter!)
Greeks in Australia – at a glance
Happy Holi everyone!
With an estimated 440 million Indian millennials in India, a staggering 468,800 born in India residing in Australia (and many, many more by ancestry!) and more than 150 million Indians logged into Facebook at least once a month, the Indian diaspora is certainly a highly attractive target market.
Traditionally a Hindu festival, but now fast becoming popular with all cultures all around the world, Holi is one of the most colourful, vibrant and fun-filled festivals originating from the Indian sub-continent.
Holi is a celebration of the start of Spring in India as well as the triumph of good over evil – a very positive message that we can all get behind! It is best known for the colourful powders, dyes and coloured water that Holi revellers throw at each other, leaving everyone coated in a veritable rainbow of bright colours by the end of celebration. Holi festival is seen as a fun and positive celebration for families, friends and all.
This year, Holi falls on the 1st of March.
Lunar New Year is one of the oldest and most important traditions in Asian culture, and the 16th of February 2018 will herald the year of man’s best friend – the Dog. In this blog, MultiConnexions PR & Social Media Manager, Katrina Hall looks at LNY18 and asks – What is the multicultural marketing opportunity during this special time?
Lunar New Year
Lunar New Year is marked by around one-sixth of the world’s population – a total of approximately 1.5 billion people!
Names for the festival vary – for example, it is also commonly known as Chinese New Year or Spring Festival, but the naming varies according to region and country too – for example, Vietnamese celebrate Tet, Koreans celebrate Seollal, Tibetans celebrate Losar and Mongolians celebrate Tsagaan Sar – however, the common theme is that celebrations involve reunions, harmony and good fortune for the new year. It is also the world’s biggest annual detonation of fireworks, with fireworks lighting up the skies across much of East Asia (and the world!).
The Year of the Dog
In Chinese astrology, each zodiac year is associated with one of 12 animal signs – Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog and Pig, plus one of the five natural elements – metal, wood, water, fire, and earth.
About 17 years ago, I became one of 123,000 Filipino migrants to arrive in Australia in the year 2000. A father, a heavily pregnant mother and a child of just two or three landed on a plane with curious eyes and expectant hearts, looking to start a new life.
The change in scenery was quite drastic. Immediately, we shifted from the views of congested traffic, exotic food markets, jeepneys, and children running around in shorts and singlets to clean streets, smartly dressed people and sky-high buildings.
Although I was too young to realise this sudden change, my parents were indeed in culture shock as first generation Filipinos. To this day, I cannot place my finger on what I miss the most about my original home – whether it’s the warm smile of my grandmother, seeing my Mum paint in our upstairs room, watching my late grandfather cook, or the occasional middle-aged man roaming the streets screaming “TAHO!!!”, where I would eagerly run to the door ready to buy. (It’s a sweet Filipino dessert by the way).
One thing is for sure – whilst my stay in the Philippines was cut short, I never strayed too far from my roots, or my humble beginnings. My Mum and Dad, although working late night shifts and barely getting sleep, raised my sister and I with a very Filipino upbringing. We always ate dishes that many of my friends at school had never heard of before. Pictured below are some of my favourites.
Family is family
I remember my Mum telling me why she never became a doctor. She had the grades to be a doctor, she was on the Dean’s list at university, and even some of our family members were doctors. Yet, when I asked her why she didn’t want to she simply replied, “I wanted to spend time with my family.” My Mum was willing to forgo earning more, as she knew it would detract time from being with her family.
In the Philippines, we are very family-oriented. We won’t give up family for anything, even if it means sacrificing earnings. My Mum is happily working at Commonwealth Bank of Australia in a senior role, which provides her with the flexibility to spend time with us on weekends and after work.
Know the value of hard work
When we first arrived in Australia, I remember one day I woke earlier than usual to see my Dad preparing to leave the house. Back then, we were living at my Aunt’s house before we could find our own home. Dad left at approximately 4am, every day. The image of him leaving in his car through the window with barely any sun in the sky is an image that I’ve taken with me for more than a decade. To this day, I haven’t forgotten it, and I make sure it is embedded in my work ethic and my passion.
If you have ever visited a Filipino family home you may be familiar with the traditional Filipino greeting: “Hi, how are you? Have you eaten yet?” The first thing a Filipino asks after greeting is whether you’ve eaten. If you say no, they’ll offer anything that is in the kitchen. Hospitability is central to the Filipino culture. We love to make people feel welcomed and comfortable in our homes. It is also imperative to keep the house clean and presentable if anyone is to visit.
Culture is something to be proud of and holds an eternal grip on our identities. With Filipinos being one of the top three migrants to Australia in 2017, I am glad to see that the Australian landscape is buzzing and oozing with culture. There is always something to learn from the people around you. And, there is always something that will stay a part of you, no matter where you go.
This blog was written by Andrea Virrey, a proud Filipino-Australian and passionate multicultural marketing intern at MultiConnexions.