The video app you’ve never heard of that just surpassed YouTube

In Q1 2018 Douyin ranked right at the top of the worldwide downloads list on iOS App Store. Downloads crossed 45 million – beating out YouTube downloads by 10 million

Tik Tok – no it’s not the sound the clock makes, or the bop of a pop song by Ke$ha, it’s the English name of new Chinese short video app – known as Dou Yin in Chinese and it is blowing up! Since its launch in September 2016, the app has achieved a meteoric rise in popularity, reaching an astonishing 66 million users. MCX PR Executive Alice Liu looks at what you need to know about Dou Yin (抖音– literally shaking voice)

The unstoppable rise and rise of the Chinese traveller

Where are they going? What are they doing? What do they want? How are things changing? Questions asked (and answered!) by MultiConnexions PR & Social Media Manager, Katrina Hall

Chinese are travelling further, wider, and more frequently than ever and, as the Chinese chengyu poetry idiom goes – The four seas are their home (四海为家 sì hǎi wéi jiā). A quick look at some statistics around the rise and rise of the Chinese traveller crystalises this truth even further. China is now undoubtedly a leading nation when it comes to traveling.

5 features and trends on WeChat for boosting your business

In this MultiConnexions blog, MCX PR Executive & Chinese Specialist Alice Liu summarises 5 new and innovative WeChat features which can have a huge impact on your business.

WeChat is the number one social media platform in China with regards to usage. Last year, there were 902 million daily users, with  17 per cent year-over-year growth. Marketers are increasingly realising the potential of WeChat’s various functionalities to increase brand awareness and connect directly with audiences as well as generate direct sales.

Shopping in Dubai – a lesson in cultural inclusivity and tolerance

Ramadan 2018 will begin in the evening of Tuesday, 15 May and end in the evening of Thursday, 14 June 2018. In this MultiConnexions blog, PR & Social Media Manager Katrina recalls some cultural retail marketing she saw done extremely well in the globally recognised shopping haven – Dubai.

I remember when I first moved to Dubai to live around 10 years ago. It was just before the beginning of the Holy Month of Ramadan and the weather was steamy and hot. Eager to make a good impression and win some friends in my new home, I realised I needed to do some cramming about this most significant event on the Islamic calendar.