K-Pop, Anime & Gaming: The Australian marketing opportunity

Many of us already know very well that culture and cultural identity impact how we think, feel, behave, make friends and conduct business.

We know culture impacts what we eat, wear, how we spend our time and money and more.
We also know that cultural insights are critical and crucial to effective multicultural marketing.

Kaló Páscha! Spotlight on Greeks in Australia

With Greek Easter coming up very soon (the Orthodox date this year falling on Sunday, 8 April, a week after Catholic Easter), what better time to shine the spotlight on Australia’s Greek population.

Kaló Páscha everyone! (Happy Easter!)

Greeks in Australia – at a glance 

5 tips to make a marketing splash this Holi

Happy Holi everyone!

With an estimated 440 million Indian millennials in India, a staggering 468,800 born in India residing in Australia (and many, many more by ancestry!) and more than 150 million Indians logged into Facebook at least once a month, the Indian diaspora is certainly a highly attractive target market.