MultiConnexions and Ad One Marketing – WeChatAgency.com ink strategic partnership to offer Chinese
social media marketing to Australian companies
Leading Australian multicultural marketing agency, MultiConnexions and Ad One Marketing – WeChat Agency, China’s premier social and digital marketing agency, have today announced the commencement of a strategic partnership formed with the goal of helping connect Australian companies to Chinese and Asian consumers in Australia and Asia, through Chinese social media marketing.
Under the arrangement, MultiConnexions will tap into WeChat Agency’s expertise in Chinese digital and social media – including WeChat and Weibo among other areas, creating a bridge of marketing, cultural relations, digital communications and social networks between Australia and China.
The partnership, which marks WeChat Agency’s entry into the Australian market, will see the company engage MultiConnexions’ Australian expertise and strong relationships with leading Australian businesses and further build on their global presence.
Commenting on the strategic partnership with WeChat Agency, MultiConnexions Founder and CEO, Sheba Nandkeolyar said: “MultiConnexions is excited to partner with WeChat Agency and be able to assist Australian organisations in connecting and engaging with Chinese and other Asian markets like never before by utilising Chinese social media platforms such as WeChat and Weibo. Our partnership is the logical step to navigate and implement the best social media marketing strategies to a potential target audience of 1.4 billion.”
“In addition to Chinese in China, Australian companies will also be able to target the rapidly growing Chinese speaking diaspora in Australia of 1.4 million people. Indeed, a company that ignores the growing diaspora segment in the Australian market will not survive over time,” added Ms. Nandkeolyar.
Jack Leung, Business Development Director – One Media Group Asia – WeChat Agency said, “WeChat Agency is proud to be further building our global networks and entering the Australian market with MultiConnexions. Our expertise in Chinese social media platforms like WeChat and Weibo will allow Australian businesses unprecedented engagement with the Chinese market. WeChat Agency has a strong record of success with blue-chip, global brands and SMEs alike, and we are looking forward to continuing to achieve strong results with Australian businesses.”
“WeChat Agency is able to customise a marketing plan for every company to ensure that their goals, brand exposure and expansion into the Chinese market are achieved,” added Mr Leung.
WeChat is a popular Chinese social media and messaging app that enables users to send text and audio messages, write short messages to their newsfeed, video-calling, location-based services and WeChat payment system. According to WeChat data, the app has reached 889 million monthly active WeChat users globally. Meeker data found that WeChat accounts for 30 per cent of China’s mobile app usage.
“The increased growth in the middle income category in the Chinese market, is resulting in increased purchases of Australian products because of perceived authenticity, high quality and its natural health benefits,” concluded Ms Nandkeolyar.
MultiConnexions is a 360 degree integrated marketing agency that specialises in diaspora marketing to multicultural audiences in Australia and New Zealand. MultiConnexions’ services include strategy, research, media planning and buying, advertising, public relations, and digital and social media.
WeChat Agency, a part of Ad One Marketing Group Asia, is a marketing agency specialising in WeChat and Weibo, the leading Chinese social media apps. WeChat provides marketing solutions in social gaming platforms, WeChat Official Account Setup, WeChat Advertising, e-Commerce, WeChat Pay as well as video and graphic design.
For more information about MultiConnexions, please visit: https://multiconnexions.com.au/