Marketers can’t continue treating multicultural audiences as ‘an afterthought’

MultiConnexions boosts investment into strategy and insights with appointment of Kaiyu Li as new Director of Strategy and Insights

MultiConnexions, Australia’s largest independent multicultural marketing agency, has today announced the appointment of Mr. Kaiyu Li as Director of Strategy and Insights. The new appointment will see the company boost its strategic and insight capabilities for its existing and future clients.

Posted in MCX

How Brands Can Capitalise on the Chinese New Year

Chinese New Year… Lunar New Year… Spring Festival… Whatever name you prefer to use, it’s the most significant festival celebrated by the Chinese diaspora across the world, and by communities with a strong Chinese relationship. It marks the first day of a new year on the lunar calendar, when these communities welcome another year with festivities that are steeped in cultural heritage.