Multiculturalism wins again – Congratulations to the Indian Film Festival of Melbourne

Over the weekend, MultiConnexions’ good friends and partners, the Indian Film Festival of Melbourne (IFFM) won the prestigious 2016 Melbourne Award for Contribution to Multiculturalism by a Corporation. From MultiConnexions to IFFM, a big congratulations!

IFFM was presented the award (a new category this year) during a ceremony held at the Melbourne Town Hall. MultiConnexions wishes IFFM and Mitu Bhowmick Lange a very hearty congratulations on this well-deserved industry recognition, and we will continue to be proud supporters of IFFM.

Posted in MCX

Refugees shine at the 2016 Ethnic Business Awards

A refugee from Vietnam and another from Iran, were the major winners of Australia’s most prestigious and longest-running national business awards at a gala function at the Pullman Hotel in Melbourne tonight.

Mr Sam Bashiry’s company, Broadband Solutions, took out the major award in the Medium to Large Business Category.

Posted in MCX

Diwali – A missed opportunity for marketers?

Diwali (or Deepavali) is one of the biggest festivals celebrated by South Asians all over the world. It holds great spiritual significance and is the celebration of good trumping evil where fireworks and lanterns are lit, colourful glad-rags are worn, and delicious traditional sweets are exchanged over a period of 4 days.

And as the festivities are wrapping up (this year it ran from October 30 to November 3), it is the perfect time to reflect on whether or not this festival was a missed opportunity for Australian brands and marketers.