Chinese Year of the Black Water Dragon 2012

Monday 23 January sees the beginning of the Chinese New Year festivities, opening what is destined to be a lucky year according to the Chinese zodiac. In Chinese mythology, the Jade Emperor called a race across a fast-moving river. The first twelve animals who reached the other side would feature in the zodiac which the Emperor wanted to create to measure the passing of time. Some animals employed sneaky ploys against their competitors (Rat, Snake), others worked together (Monkey, Rooster, Sheep), and some needed to stop for a snack half-way across (Pig).

What made our world turn in 2011

“Kung Hei Fat Choi!”
These were the first words the Multicall team greeted each other with when we returned to work in January 2011. Just when all the Festive Season celebrations seemed to have died down, Chinese New Year was upon us and we couldn’t think of a better way to start the working year! Many Multicall clients and partners participated in the nationwide CNY festivities, building crucial relationships with this rapidly growing audience.

Marketing Christmas and the ringing registers

It’s that time of year again; December has just gone by. What is the real meaning of Christmas? Is it the gifts under the tree, the fairy lights everywhere, the cards in the mail, dinners with family and friends, and the huge marketing campaigns?

The story of Christmas began many years ago but the magic of Christmas is reborn every Christmas season. An amazing story: A king is so humble that he is born in a manger; a virgin gives birth to the son of God and with it ‘The Word became Man’.